When the Clock Strikes Eight …

After Eight design by Anthony Gilbert

As soon as I wrote my title for this post I immediately thought of After Eight dinner mints that were all the rage at dinner parties in London when I still lived in my home city.

Instant association is for the most part how a writer’s mind works. It’s how a lot of people’s minds work, I know. But for the writer instant word association is part of storytelling, whether they write fiction or non-fiction, because all writing tells a sequential story of images. Association is imagery.

The deepest desire of a reader is to be transported to a place they have not yet experienced. This happens in a number of ways. But I believe (and amazingly Stephen King also believes) that what draws readers to an author is their voice.

Which leads me back to the title of my post.

At 8.00pm EST next Wednesday, 8 February, I begin teaching a five-part live webinar series on the writer’s voice. I’ve called it Voice on the Page. I’ll be teaching through SavvyAuthors, an online venue for writers looking for classes to make their writing publishable.

If you’re a writer and reading this post, and would like to strengthen your voice in your writing, please join me at 8.00pm next Wednesday and for four more Wednesdays until the 8 March. I won’t be able to offer you After Eight mints through your screen but I will be offering insights into why your voice can never be wrong.

Your Voice is NEVER Wrong by Shelley Souza

And it turns out that there’s a story behind the design of the After Eight image. You can read it here.

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